GP Inc completes its proposition with the launch of Thirty31North, its new digital media agency
Posted on 2024 Jan,16

Listen to the article

Dubai-based marketing services group, GP Inc, has launched a new company, Thirty31North, a digital media agency, which will specialise in providing performance media solutions and further strengthen GP Inc’s proposition to deliver data driven communications and ROI to clients.  

GP Inc (a short form for “Growth & Performance”), was founded eighteen months ago by Rahul Nagpal, former CEO of long-standing WPP agency, Group Partnership, and operates three verticals that combine to deliver the ‘Growth & Performance” promise; Tuesday Communications for creative content, Mobiiworld for all things Tech, and Steroid for data analytics and CRM. 

Thirty31North now comes to complete the proposition by providing guaranteed growth to clients through their online presence. 

The new agency is headed up by Rahul Kantharia as CEO, who is supported by Practice Head, Samir Pancha.

Rahul Kantharia is the former GM and Planning Director of Group Partnership and brings with him over 20 years’ experience of brand building and spearheading campaigns for home-grown and global house-hold names, gained in both agency and in-house roles.  

Samir Pancha offers over fifteen years’ experience in digital marketing, with senior roles including those at Havas APAC, Havas India and Tonic and a six-year spell managing his own agency, Capax Digital.  

Rahul Kantharia, CEO, comments: “In this post COVID era where consumers are omni-channel buyers and where traditional brick and mortar retailers are ever increasing their online presence, our proposition is to facilitate and provide guaranteed growth.  Focusing on the bottom of the marketing funnel, we are a digital performance media agency that provides results through measurable metrics, including sales, qualified leads, app downloads or ROAS (return on advertising spend).

“The bottom line is that clients want a better bottom line, and we are unabashedly putting our money where our mouth is and making that happen. We are committed to delivering growth multipliers to our clients with data-based results in a scientific and transparent manner, whether their KPI is to launch and sustain their mono e-commerce stores, or to give better results through Amazon, Noon or any other digital marketplace. It’s a straight-forward approach, where adaptability and responsiveness is key, and where client investment is continually substantiated,” he adds.      

Rahul Nagpal, Chairman and CEO of GP Inc comments: “Performance marketing is the answer to ever changing consumer behaviour.  With the launch of Thirty31North, GP Inc’s digital marketing eco-system is complete, with clients set to really benefit from that integrated approach.  Ingenious creativity from Tuesday, coupled with innovative website and app development by Mobiiworld and bespoke CRM solutions from Steroid will combine with the new agency’s offering. We are really looking forward to seeing the impact of that on our clients’ growth and future-proofing, delivering “the promise” in a dynamically evolving landscape.”   

Thirty31North is based at Dubai Investment Park, joining the other three verticals of GP Inc to ensure a streamlined and coordinated approach for clients.

The GP Inc portfolio includes a wealth of prominent brands and organisations representing the Retail, FMCG, Automotive, Utilities, and Health sectors, amongst others.   

From left – Rahul Kantharia, CEO of Thirty31North and Rahul Nagpal, Chairman & CEO of GP Inc.