IMPACT BBDO first MENA agency in the Top 10 globally on both WARC and World Creative Rankings
Posted on 2023 Mar,28

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For the first time, an agency in the Middle East has ranked amongst the Top 10 creative agencies in the world on not just one, but two global rankings.

IMPACT BBDO has been placed at No.7 on The Drum’s World Creative Rankings, and at No.9 on the WARC Creativity 100, making them the only agency from the region to achieve this remarkable and unprecedented feat.

IMPACT BBDO have had a spectacular year, winning more than 10 different Agency or Network of the Year awards.

Dani Richa, Chairman and CEO, Impact BBDO Group the Middle East, North Africa and Pakistan, said, “we are delighted to see this historic first, where an agency from MENA is in the top 10 ranking in both WARC and World Creative Rankings. This is extremely gratifying as our ambition has always been to be a global agency from the MENA region.”

IMPACT BBDO’s campaign for AnNahar also features in the Top 5 globally on both rankings. “The Elections Edition” was placed at No.4 on WARC, and at No.5 on The Drum World Creative Rankings. Additionally, IMPACT BBDO’s “Despair No More,” a campaign for TENA, is amongst the Top 50 globally.

Ali Rez, Chief Creative Officer, IMPACT BBDO Group, said, “creativity is everything. And for IMPACT BBDO, it is the building block of everything we do, and do well. It leads to brands performing brilliantly, to a measurable impact in culture and society, to transforming mindsets. It is our relentless passion for creativity that has led to this recognition – congratulations to the entire team and to our brand partners that believe in the power of the work, the work, the work.”

The annual Drum World Creative Rankings are the definitive guide to advertising’s most-awarded agencies, brands, campaigns and people. They are compiled by analyzing the results of 19 major industry awards programs.

The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for creative excellence.