IMPACT BBDO named MEA Agency of the Year at LIA
Posted on 2023 Nov,07

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LIA - London International Awards have announced their 2023 Global “Of the Year” Awards, and the Middle East and Africa region has a repeat winner with IMPACT BBDO, who also won the Regional Agency of the Year in 2022.

IMPACT BBDO picked up 5 Gold LIA trophies and a Bronze, and was the only agency in the region to win a Gold. The agency’s biggest winner at the show was “Schoolgirl Newscasters” for EBM.

Barbara Levy, President of LIA, said: "The work from Impact BBDO never fails to impress the judges. This year, their work won across six different competitions - a demonstration of the kind of talent there is within the agency. The work is not only exceptional, it also acted as a catalyst for positive changes in communities. This is truly a great testament to the power of creativity. You've won Agency Of The Year - Middle East and Africa two years running. It is so well deserved. My heartiest congratulations to the team!"

Dani Richa, Chairman BBDO Europe, Middle East and Africa, said, “LIA has some of the most discerning jury members from around the world, which is why we are beyond proud of being named the Middle East and Africa Agency of the Year at this tough show for the second year in a row. Congratulations to all our brand partners.”

This accolade marks the 14th time in 2023 that IMPACT BBDO has been named Regional Network or Agency of the Year or has been ranked No.1 in the region, an unprecedented run in the Middle East for any creative agency network, including being named Cannes Lions Network of the Year fifth year in a row.