MBC GROUP secures three-year deal renewal with Paramount Global Content Distribution
Posted on 2023 Sep,04

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MBC GROUP, the renowned media company in the Middle East and North Africa (MENA), has successfully renewed its content licensing deal with Paramount Global Content Distribution, extending the collaboration of Nickelodeon titles for a further three years. This renewal strenghtens MBC GROUP’s commitment to providing high-quality children’s entertainment across multiple platforms, including television and video-on-demand (VoD).

Run by Paramount Global, Nickelodeon is an international leading entertainment brand aimed at kids, offering a variety of family-friendly programming, feature films, and more fun content.

Ashraf Younis, Director of MBC3, of MBC GROUP, commented: “We are delighted to renew our partnership with Paramount Global and continue delivering exceptional content to our young viewers. This extension for the next three years represents our shared commitment to delivering high-quality entertainment across traditional broadcasting and digital platforms in the MENA region. We also look forward to creating even more engaging experiences through other offerings, such as licensing and merchandising.”

“We are thrilled to renew our licensing deal with MBC GROUP,” says Matthew Downer, SVP, Regional TV Licensing, Paramount Global Content Distribution.  “We hope that this top-quality content continues to entertain audiences in the Middle East and North Africa.”

On his part, Bassel Ghoussainy, Head of Licensing at MBC GROUP added: “our commitment to providing quality entertainment experiences extends beyond broadcasting. The partnership renewal with Paramount Global Content Distribution will also include an extension of both companies’ collaboration on licensing and merchandising (L&M). By leveraging the popularity of the shared content between MBC GROUP and Paramount Global, we aim to continue creating exciting activations and offerings for young fans to engage with their favourite animated characters and related Nickelodeon brands through a wide range of licensed products and merchandise items”.

In addition to its leading position in the MENA, MBC GROUP is also considered one of the world’s top media and broadcast organisations. Its award-winning streaming platform, Shahid, can be accessed across the world, including the United States, the United Kingdom, and Australia.

MBC GROUP is also at the forefront of spearheading international exchanges of knowledge and expertise by inviting international companies, talent, and producers to become involved in Arabic-language titles. It also works with global entities to offer support and opportunities to MENA talent and producers worldwide.