MBC Media Solutions introduces new offering, MMS Sports
Posted on 2024 May,28

MBC Media Solutions (MMS) the commercial arm of MBC Group and the official advertising representative of the Saudi Sports company (SSC) and Al Arabiya launches its new sports brand ‘MMS Sports’.

The announcement was made during an event held in Al Awwal Park in Riyadh, where MMS unveiled ‘MMS Sports’ the number one destination for brands looking to be a part of leading regional and global sporting events.

‘MMS Sports’ was launched to bring together advertising solutions across the most prestigious sporting events, matches, and shows from SSC, MBC Group & Al Arabiya under one umbrella, offering new opportunities for brands to connect with the vast and passionate sports-loving audience in MENA wherever they watch, be it on TV, Shahid VoD platform, radio, digital or social media.

With an extensive line-up of events ranging from football to motorsports, ‘MMS Sports’ provides brands with a unique opportunity to align themselves with the excitement and passion of live sports. Whether it's through strategic sponsorships, integrated advertising, or immersive activations, MMS Sports offers a multitude of avenues for brands to engage with audiences and leave a lasting impact.

“At MBC Media Solutions, we understand the power of sports to unite and inspire audiences. With MMS Sports, brands have the unique opportunity to leverage the unrivaled reach and influence of sports programming to elevate their brand presence and connect with consumers on a deeper level. MMS Sports offers an unmatched avenue for brands to connect with audiences in a meaningful way,” said Ahmed Al Sahhaf, CEO of MMS.

Meanwhile, Hani Ghorayeb, Chief Revenue Officer at MMS highlighted the power of sports in propelling brands’ growth.

"We launched MMS Sports with the mission to propel brand growth by harnessing the captivating power of sports. By strategically aligning brands with our premier sporting events, we offer unparalleled avenues for expanding market reach, enhancing brand presence, and driving tangible business results. With MMS Sports as your partner, unlock the full potential of sports marketing to propel your business to new heights in the dynamic MENA marketplace."

During the event, Ramzi Ghanem, the Client Growth Lead, who leads on sports at MMS, highlighted the exceptional opportunities provided by MMS Sports, encompassing some of the most esteemed championships and tournaments worldwide.

"By bringing together the most prestigious sporting events under one umbrella, we provide a platform where brands can engage with fans through innovative advertising solutions across TV, digital, and social media.

"With MMS Sports, we are setting a new standard in sports marketing, offering brands the chance to elevate their presence and create lasting connections with consumers," said Ramzi.

The launch event of MMS sports was attended by representatives from SSC, MBC Group, Al Arabiya, as well as local and global clients. Following the event, the attendees watched an exciting match where Al-Nassr vs Al-Ittihad played.