MCN (Middle East Communications Network) has announced that Lara Arbid takes up the reins as CEO of Initiative MENAT and Magna Global MENAT, following Bassem Massoud’s departure after 15 successful years with the network.

Arbid joined MCN Riyadh in 2014 and was the first female General Manager of a media agency in Saudi Arabia, leading Magna KSA for several years before moving to Dubai and leading as Regional Managing Director at Initiative & Magna.

“Given her solid background, passion, drive and deep expertise, I’m confident that Lara will thrive in her new role,” said Ghassan Harfouche, Group CEO of MCN.

Arbid says she is thrilled to be leading Initiative and Magna in the MENAT region. “I am passionate about our people, product and partners, and I really look forward to delivering success in 2024 and beyond."

With Lara becoming CEO, Santadip Roy is taking on the role of Regional Managing Director at Magna Global. Santadip has been with MCN since 2018 and is a well-respected professional for his knowledge, expertise, and contributions to the business in his previous position as Regional Head Digital, Data & Technology and Business Solutions.