Pikasso's DOOH to incorporate Location Media Xchange’s Programmatic SSP
Posted on 2023 Oct,19

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Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has sealed a strategic agreement with Pikasso, the renowned Out-of-Home advertising company operating across diverse international markets.

This collaboration will see LMX seamlessly incorporate Pikasso's dynamic Digital Out-of-Home (DOOH) screens into its platform, granting advertisers streamlined access to an extensive audience across the Levant, North Africa, and West Africa regions.

"We are thrilled to partner with Pikasso, a trailblazer in the OOH advertising industry," said Srikanth Ramachandran, Founder and Group CEO at Moving Walls. "This integration marks a significant milestone in our mission to empower media owners with advanced tools for growth and monetization, particularly in the diverse and dynamic regions that Pikasso has mastered, spanning from the Levant to North and West Africa, the Caucasus, and now Italy. Pikasso's extensive presence, with over 13,000 advertising faces and a strategic focus on prime locations, aligns perfectly with our commitment to excellence and innovation."

Pikasso shares this excitement “Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian Market to connect with audiences of the MENA & West Africa Regions. We are looking forward to developing, thanks this agreement, the communication of South Eastern Asia most popular brands in our markets,” said Francesca Vincenti, Head of Programmatic & Innovation at Pikasso.

This partnership represents a commitment from both parties to expand OOH advertising opportunities. LMX is connected to various omnichannel and DOOH-specialised Demand Side Platforms (DSPs) who can now activate campaigns on Pikasso premium screen networks.