Production company FAMILIA expands footprint into the Middle East
Posted on 2024 Jan,18

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FAMILIA, one of the UK’s top production companies delivering commercial work for global brands such as Cartier, BMW, and Meta, has announced its expansion into the Middle Eastern region, via a strategic partnership with Dubai-based creative production agency, Wild Media.

Home to a diverse roster of 20 award-winning directors, FAMILIA is known for its data-driven creative approach, pairing top-tier talent with unique audience insights to provide creative solutions that resonate with audiences and have measurable impact for their clients. Their recent notable campaigns include E.On ‘Time is On My Side’, William Hill ‘Who You Got?’, and BMW X Sky Arts “My Modes”.

Wild Media is a creative production agency that specialises in developing content for the cultural, technology and luxury markets through facilitating access to the world’s top creative talent.

Through the two company’s new partnership, the Middle Eastern advertising and filmmaking markets will have access to FAMILIA’s global roster of directorial talent, in combination with Wild Media’s unrivalled local production insights.

Toby Walsham, Partner and Managing Director at FAMILIA comments, “There is a real air of excitement and fast-paced creative change within the Middle Eastern region that really excites us, and presents a huge level of opportunity for our growing talent roster. The region’s developing creative prowess is unveiling bold ideas that, when captured right, can truly stand out on the international stage. There is a real 'can-do' attitude amongst the crews and collaborators in the region, and our entire talent roster is excited to see what we can create for the Middle Eastern market.”

FAMILIA’s Middle East operations will be helmed by Managing Director Toby Walsham, with creative oversight from fellow Partners and Directors Craig Moore and Francis Wallis.