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Sobha Realty, a renowned UAE-based luxury real estate property developer, unveiled a spectacular 3D Anamorphic OOH advertisement via the screen above Roxy Cinema in The Beach, JBR, Dubai.
The display, which is designed to reflect the developer's commitment towards innovation and redefinition of industry standards, is a first of its kind to showcase Sobha Realty’s brand essence ‘Art of the Detail’ in a novel and immersive fashion. This is also a first for a real estate brand in terms of the innovative advertising approach.
A 3D anamorphic billboard is a type of OOH advertising display that use LED technology to create an optical illusion of a three-dimensional appearance on a two-dimensional surface. It always succeeds in wowing viewers, as it brings brands to life in unparalleled dimensions.
Ashish Parakh, Chief Marketing Officer at Sobha Realty, said: “The new 3D Anamorphic advertisement is a robust example of Sobha Realty’s efforts to uphold the essence ‘Art of Detail’. We have seamlessly integrated our concepts of innovation and luxury in this first of its kind immersive display, with an aim to draw the attention of a global investors. At Sobha Realty, we consider this innovation as a way to revolutionise advertising and showcase our ethos to a diverse community by displaying it at one of the most renowned destinations in Dubai, Jumeirah Beach Residence.”
This DOOH display comes in line with Sobha Realty’s unwavering resolve to captivate global minds by breaking boundaries and setting new benchmarks.
Through this move, the developer seeks to exhibit the true spirit of the ‘Sobha Realty’ brand by seamlessly integrating the elements of opulence and innovation in the advertisement.
Moreover, the display at Jumeirah Beach Residence (JBR), one of the most iconic tourist destinations, is sure to strengthen the developer’s efforts to attract a multitude of global investors by leaving a lasting impact.
