Raptor PR appointed agency of record for emergent tech companies including MENA-based Sandsoft Games
Posted on 2022 Nov,09

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Raptor PR, a leading b2b communications agency for video games, web3 gaming, and media brands, has announced three new business wins among which Sandsoft, a leading MENA-based mobile games developer, publisher and investor powered by AAA games industry talent; the other two are: Kinetix, a metaverse platform for user-generated 3D animation; and Bidstack Group PLC, the most well funded in-game advertising company in the world.

Founded in 2020, Sandsoft is a gaming company based in Riyadh, Saudi Arabia focused on publishing, developing & investing in high quality game experiences and studios internationally. Sandsoft is the gaming arm and a wholly owned subsidiary of Ajlan & Bros Holding company, one of MENA’s largest private corporations, which employ more than 15,000 people worldwide and is ranked by Forbes as one of the top 20 Arab family businesses. In October 2022, Sandsoft announced its flagship Riyadh studio, which will house international games industry talent from the likes of Electronic Arts, King, and Rovio, as well as burgeoning local talent. Its seasoned team is composed of passionate game creators who have worked on some of the most successful game franchises ever released including FIFA, Candy Crush, Need for Speed, Angry Birds and World of Tanks and provide a deep-rooted knowledge of the video games market. With offices in Saudi Arabia, Spain, Finland and China, Sandsoft aims to develop the gaming ecosystem across MENA to take it from an emerging market to a global market leader.

For each of its new client wins, Raptor PR is engineering and deploying fully integrated global communications strategies, designed to cut through highly competitive markets. Across its brief history, Raptor PR has honed its data-driven communications consultancy, delivering highly creative earned, owned and paid campaigns across the globe.

Rana Rahman, Founder and Managing Director, Raptor PR, commented: “Our latest trio of retained clients perfectly illustrates the niche Raptor has carved for itself at the bleeding edge of emergent technology. We’re proud to be defining the narratives for in-game advertising, web3 gaming tech, and AAA-powered mobile game development in MENA. Our new clients represent the best of their respective industries, and are poised to go stratospheric over the next few years.”

Ratko Bozovic, Head of Marketing of Sandsoft Games, commented: “As a global company, Sandsoft required an agency with knowledge of multiple markets and business areas. After a lengthy search, we selected Raptor PR to deliver our global message to market. They came highly recommended, and they have already proven themselves to be invaluable advisors, with a genuine passion and love of the games industry.”

Raptor PR was founded in 2019 by Rana Rahman following two decades as a technology PR consultant working on brands such as Sony PlayStation, Rovio, Philips, Fujifilm and AppLovin. The agency came out of stealth in January 2021 with flagship client Admix (now LandVault), and has since worked with more than twenty brands including Dubit, The Tiny Digital Factory, Tenjin, and Coda Labs.