SHAREit amongst the top 5 Media Sources driving non-gaming global in-App purchases
Posted on 2022 Mar,27

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SHAREit Group, a global technology company, announced that its digital content sharing and streaming app SHAREit, has been ranked No.4 media source globally in volume and power rankings in non-gaming categories and No.7 in all categories on the In-App purchases (IAP) index, marking another growth milestone. It also ranked at No.8 on the global retention index across all categories for driving huge volumes.

SHAREit also jumped to higher rankings in gaming categories on the Retention and In-App purchases index globally.

The rankings are provided by AppsFlyer, a marketing measurement and experience platform which released the 14th edition of their Performance Index this week, featuring the top media sources in mobile advertising. 

Underscoring the financial investment boom in markets like the Middle East and North Africa (MENA), Latin America and Southeast Asia, SHAREit for the first time ranks amongst the Top 3 on the Retention index and retains its position amongst the top 5 on the IAP index when compared to H1 2021, under the Finance-Investments volume category. It also ranks Top 3 media source in Middle East volume ranking in non-gaming life and culture category on the Retention index.

Karam Malhotra, Partner and Global Vice-President at SHAREit Group said: “Mobile gaming and digital payments are two key trends to watch in the emerging markets around the globe and we are excited to propel these even further. Not only consumer spending in gaming apps has surged, high mobile penetration in the MENA region is driving a global fintech boom and the rise of neobanks, consumer lending firms, payments and cryptocurrency companies. As a leading media publisher driving in app purchases for gaming and fintech brands in the world, we are focused on growing the ecosystem and fueling the transformation of digital lifestyle by working with both gaming apps and financial institutions.”

SHAREit has become a marketing platform of choice for mobile marketers as they look to drive quality users and branding, and these rankings underscore the app’s role in growing the ecosystem.

SHAREit is supporting the growth of leading companies - big enterprises to startups - from gaming and fintech space across the globe. The online and offline platform has enhanced reach and affordability of digital services, and over a period of time gained massive trust as users continue sharing files at fast speeds, new apps, mobile games and recommendations within their community.