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Advertising
Client-agency relationship and the imbalance of power
Iain Akerman
Unfair contract clauses are more prevalent than ever, leading to strained relationships between smaller agencies and their clients. What can be done to level the … -
Advertising
Israel-Gaza: Brands, Boycotts and Blowback
Iain Akerman
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Advertising
RT Arabic rolls out a wide campaign calling on audiences to seek out the truth in news
ArabAd's staff
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Advertising
Welcome to the world of creative commerce
Iain Akerman
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Advertising
Al-Futtaim IKEA’s new campaign ‘Bring on the Mess’ is an ode to the beautiful chaos in our lives
ArabAd's staff
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Editor's Picks
DigitalTop advertising and AdTech trends and developments in the UAE in 2024
Events/AwardsCreative talents from the Middle East awarded a Bronze Clio Sports
ArabAd's staff
DigitalHow AR is opening up new perspectives in fashion and beyond
ArabAd's staff
DigitalThe Role of AI in Transforming Experiential Retail
Karl Escritt, Like Digital & Partners
News In BriefCruising for a Cause: MCN and McCann Health Rev Up Prostate Cancer Awareness in Dubai
News In Brief30 leading agencies shortlisted for the different Athar Awards categories
Art & DesignContinental ME transforms discarded tyres into powerful symbols in a unique art installation
Art & DesignBentley launches ‘Belonging Bentayga’ with a strong statement for inclusion
Art & DesignDeliveroo Editions site in Dubai gets an artistic revamp with nods to food, art and culture
ArabAd's staff
Art & DesignMcDonald’s TableToGo created in collaboration with Leo Burnett Italia aims to change the future of dining
ArabAd's staff
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Industry Talk
COP28 to drive demand for PR services in the UAE
Combatting Fake News: The EU's Motivations, Strategies and Challenges
The last picture show? On Lebanon’s film and production sector
Lebanon Advertising Investments in 2022: the figures
The Rise and Fall of Brand Purpose
The State of Loyalty in the Kingdom of Saudi Arabia
Al Arabia prevails in reviving the outdoor advertising sector in Saudi Arabia
Radio in KSA: Effective Results, Powerful Impact
Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry
Newly conceived Red Impact labors to make a positive difference in today’s world
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Events/Awards
Branding
Ads of the Week
Panadol's latest campaign takes the viewer by surprise, as the set of eye-catching visuals, recently rolled out via OOH media by the renowned pain relief brand, is nothing close to how pharmaceutical brands usually communicate.
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