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Advertising MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region Elie Aoun
The year 2022 proved to be a promising chapter in the world of Advertising expenditure (ADEX), as countries across the MENA region witnessed positive outcomes. -
Advertising Publicis ME launches new campaign for Pizza Hut Melts, which is NOT for everyone ArabAd's staff
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Advertising Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety ArabAd's staff
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Advertising BAR Ogilvy creates The Endangered Typeface, a living font against the 6th mass extinction ArabAd's staff
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Advertising Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
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News In BriefUAE consumers want brands to understand them, reveals ServiceNow survey
Events/AwardsDubai Lynx 2023: A festival to remember Iain Akerman
Events/AwardsHorizon FCB, M&C Saatchi and Grey Dubai among White Square 2023 winners ArabAd's staff
News In BriefEmerging talents can now virtually immerse themselves in the world of Cannes Lions through The Loudest Roar
News In BriefNaji Boulos elected president IAA Lebanon chapter
Events/AwardsThe One Show 2023: Impact BBDO wins Best of Discipline, ‿ and us crowned MEA Agency of the Year ArabAd's staff
Art & DesignMcDonald’s TableToGo created in collaboration with Leo Burnett Italia aims to changing the future of dining ArabAd's staff
Art & Design10 unique interactive light installations illuminate Dubai's City Walk
Art & DesignLe Inka, a new platform supports local artists to engage with a new medium ArabAd's staff
Art & DesignThe ‘One-Star Cookbook’ by Deliveroo UAE or how delivery disasters were turned into mouthwatering recipes ArabAd's staff
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