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Advertising
MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region
Elie Aoun
The year 2022 proved to be a promising chapter in the world of Advertising expenditure (ADEX), as countries across the MENA region witnessed positive outcomes. -
Advertising
Publicis ME launches new campaign for Pizza Hut Melts, which is NOT for everyone
ArabAd's staff
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Advertising
Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety
ArabAd's staff
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Advertising
BAR Ogilvy creates The Endangered Typeface, a living font against the 6th mass extinction
ArabAd's staff
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Advertising
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
Editor's Picks
News In BriefUAE consumers want brands to understand them, reveals ServiceNow survey
Events/AwardsDubai Lynx 2023: A festival to remember
Iain Akerman
Events/AwardsHorizon FCB, M&C Saatchi and Grey Dubai among White Square 2023 winners
ArabAd's staff
News In BriefEmerging talents can now virtually immerse themselves in the world of Cannes Lions through The Loudest Roar
News In BriefNaji Boulos elected president IAA Lebanon chapter
Events/AwardsThe One Show 2023: Impact BBDO wins Best of Discipline, ‿ and us crowned MEA Agency of the Year
ArabAd's staff
Art & DesignMcDonald’s TableToGo created in collaboration with Leo Burnett Italia aims to changing the future of dining
ArabAd's staff
Art & Design10 unique interactive light installations illuminate Dubai's City Walk
Art & DesignLe Inka, a new platform supports local artists to engage with a new medium
ArabAd's staff
Art & DesignThe ‘One-Star Cookbook’ by Deliveroo UAE or how delivery disasters were turned into mouthwatering recipes
ArabAd's staff
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Industry Talk
Combatting Fake News: The EU's Motivations, Strategies and Challenges
The last picture show? On Lebanon’s film and production sector
Lebanon Advertising Investments in 2022: the figures
The Rise and Fall of Brand Purpose
The State of Loyalty in the Kingdom of Saudi Arabia
Al Arabia prevails in reviving the outdoor advertising sector in Saudi Arabia
Radio in KSA: Effective Results, Powerful Impact
Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry
Newly conceived Red Impact labors to make a positive difference in today’s world
How brands can help save lives
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