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Advertising
A view from Cairo: on Egypt’s advertising scene
Iain Akerman
Despite the economic uncertainty, Egypt is its usual unpredictable self, with a number of trends impacting the country’s advertising industry -
Advertising
Danielle Guirguis on the green future of the marcom industry
Gijs de Swarte
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Advertising
Enas Rashwan of Cairo Ad School, on a journey every creative dreams of
Ghada Azzi
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Advertising
MBC Media Solutions within the thriving Media & Entertainment sector of Egypt – by Waleed El Essawey
Waleed El Essawey
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Advertising
Making McCann the best it can be - an interview with McCann’s chairman and CEO, Chris Macdonald
Iain Akerman
Editor's Picks
DigitalBuilding a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
DigitalThe very real dangers of brand bidding and how brands can deal with it
Artem Rudyuk
Events/AwardsThe One Show celebrates 50 Years with an engaging call for entries campaign by Design Army
ArabAd's staff
BrandingNakheel’s rebrand designed to support Dubai 2040 Urban Master Plan
ArabAd's staff
News In BriefAIM: The communications solution for a brave new world
ArabAd's staff
News In BriefThe Bold Group celebrates Saudi National Day within the metaverse
ArabAd’s staff
Art & DesignBMW HQ: a 50-year-old icon of architecture celebrated as a symbol of a new era
Art & DesignA first-of-its-kind art gallery experience by Marcus Schaefer and Sacha Jafri unveiled at Burj Al Arab Jumeirah Helipad
ArabAd's staff
Art & DesignFirst Arab female-owned NFT collection launches in the MENA region
ArabAd's staff
Art & DesignThe world's first official artwork on the Moon is signed Sacha Jafri
ArabAd's staff
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Industry Talk
How global brands are engaging with audiences in the Middle East
Why the GCC is the ideal global gateway for Indian startups
‘Being a woman has always been a fact, not a factor’
Outerpond, the new platform designed to bring world opportunities to Lebanese businesses
Roger Halaby on Ethical Marketing
Three Reasons Why Many Brands Are Late to the Sustainability Game
Are Most Marketers in Sync with Today’s Trends?
Opportunities ahead by Richard Addington
Women's Empowerment in Creative Industries: Film & Media
Blue Sound or the love of sound engineering – an interview with Chadi Saad
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Events/Awards
![Jung von Matt’s “The [uncertain] Four Seasons” wins the 2022 Genius 100 Inspiration Award](uploads/articles_uploads/G100WINNER2.jpg "Jung von Matt’s “The [uncertain] Four Seasons” wins the 2022 Genius 100 Inspiration Award")
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