Digital
- Is Influencer marketing a sustainable method for marketing communications?
Ilhem Allagui
Ilhem Allagui, Professor of Strategic Communication at Northwestern University, Qatar, examines how brands can leverage on influencer marketing.
- How The Giving Movement benefited from increased awareness on Snapchat
ArabAd's staff
Having recently expanded to Saudi Arabia, The Giving Movement partnered with Snap to run its 2021 Singles Day promotion. The brand wanted to maximise its regional presence within a short …
- ADON Boost, a new digital tool designed to ease online advertising ArabAd's staff
- The digital marketing trends for 2022 by Tito Ribeiro
- Taking E-Commerce to the Next Level Anna Germanos
- Why ad tech is growing and how to start your own business on it with a white-label solution
- Businesses are doubling down on mobile marketing and sophisticated measurement
- On the Growing Role of Mobile Marketing Spending
- Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3
- The Secret to Mastering the #TikTokMadeMeBuyIt Trend Revealed
- Influencer marketing comes of age after COVID-19
- Collaborating with influencers this festive season? Top tips to ensure it goes smoothly
- A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains Dimple Dinesh
- Snap launches ‘Open Your Snapchat’ global marketing campaign in UAE and Saudi Arabia