Digital
- Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative …
- The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format
Zenith has looked at the growth in online video, the world’s fastest-growing advertising channel, focusing on consumption time, adspend, and how this new channel is changing brands’ media strategies.
- 2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year? Christina Fakhry
- Facebook celebrates communities and creativity in MENA
- Is Google a force for good? Iain Akerman
- The Rise of Micro-Influencers: Is Small the New Big? Christina Fakhry
- Abdul Latif Jameel Motors Engages Massive Audience with Youtube Animated Series
- A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch Iain Akerman
- The Battle to Clean Up Digital Advertising Iain Akerman
- Tony Abou Ghazaly on PR in the Age of Social Media Christina Fakhry
- Innovative digital formats to drive global ad growth to 2019
- Let’s talk about content Iain Akerman
- The Rising Tide of Influence Iain Akerman
- Instagram, likes and glamour Iain Akerman