Digital
- TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces
- Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains
Ghada Azzi
Saudi Arabia’s rapidly transforming advertising landscape has proven to be an exciting journey for agencies with feet on the ground and the foresight to be technologically prepared. In an interview …
- Seven trends to keep an eye on in the marcomms industry in 2023
- Four mobile app predictions for 2023 that every UAE marketer should be aware of Paul Wright
- Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes Paul Wright
- Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
- Five major mistakes brands make when conducting an influencer marketing campaign
- Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement Rasheeqa Jacquesson
- Building a sustainable and impactful addressable advertising strategy through inventory curation Amelie Grenier-Bolay
- The very real dangers of brand bidding and how brands can deal with it Artem Rudyuk
- The popularity of NFTs is surging ArabAd's staff
- Top AdTech formats that are generating the best result in 2022
- Mobile app installs and spending among UAE consumers is on the rise, new research shows
- About SHAREit, one of the fastest growing apps globally, and its development strategy