Digital
Four Essential Components of Digital Transformation
Tom De Waele & James Anderson
James Anderson, Partner, Bain & Company, London and Tom De Waele, Managing Partner, Bain & Company Middle East point out the four essential components of digital transformation.
Products Find People: The New Commerce
Anna Germanos
Anna Germanos, Head of CPG, Retail and E-Commerce for MENA, Facebook, talks about a revolutionary new form of e-commerce - called ‘Discovery Commerce’. A concept where 'products find people' and …
Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2
What is Inbound Marketing?
Anna Waterhouse
TikTok is world’s most popular mobile video app with 660 million downloads in 2020
73% of UAE consumers say brands have only one shot to impress them with their digital experience
UAE Leads MENA region in crowdsourcing industry
YouTube Hit 34.6B Monthly Visits, more than Facebook and Twitter Combined
Social Grace: How the Region’s FinTech Innovators Can Appeal to Digital Natives
Samer Saad
Microsoft Teams Grew Over 90% in 2020 Due To Pandemic
Facebook, YouTube, and Instagram to Hit 6.5B Users by 2023, an 800 Million Increase in Two Years
Five questions practitioners should ask before they begin their MMM journey
Dimple Dinesh
The UAE positioned to become digital education leader
Programmatic Advertising Trends that Will Dominate 2021
Alain David
