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Digital
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova, LKI Consulting
Laura K. Inamedinova, CEO of LKI Consulting, believes in the great potential of AI in marketing. However, she says ‘ChatGPT is not a cure to many of our headaches and …
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023
Roman Vrublivskyi
Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is expected to develop and which trends are expected to dominate …
Rudy Shoushany, the transformational thinker
Iain Akerman
Sony MEA identifies key trends set to dominate the digital landscape in 2023
Digital 2023 new report shows that social media use is on the increase globally
TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces
Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains
Ghada Azzi
Seven trends to keep an eye on in the marcomms industry in 2023
Four mobile app predictions for 2023 that every UAE marketer should be aware of
Paul Wright
Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes
Paul Wright
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
Five major mistakes brands make when conducting an influencer marketing campaign
Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement
Rasheeqa Jacquesson
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
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