Digital
- Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer how 'Data Clean Rooms are the key to collaborating on …
- Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build …
- Live streaming ecommerce in China to become a trillion-dollar industry by 2026
- Social Media advertising spending to grow by 6% in 2024
- Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
- E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
- VML's commerce and tech experts weigh in on the future of retail
- Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
- Elevating digital sales with vital marketing functions in tech e-commerce Hedaa Ashraf Abdulhamed, LA3EB
- Transforming retail: The power of AR in shaping personalised experiences Gaynelle Brautigam, Tactical
- How can we unlock the potential of AI in Digital Media? Pooja Suvarna, Mediaplus ME
- Saudi mega influencers leveraging their content into successful collabs Christina Fakhry
- TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
- Best AR campaigns on Snapchat in 2023 ArabAd's staff