Free Talk
- The Art of Reinvention
Alex Andrakis, Andrakis Consultancy
Reinvention is one important “skill” you need to have in today's world. It is said to be vital to business growth, health and happiness. There are of course steps and …
- Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)
Abdollah J. Zeynabi, TBWA\RAAD
Abdollah J. Zeynabi, senior copywriter at TBWA\RAAD, argues that 'Arabic copywriters, masters of their craft, are too often relegated to fancy-titled translators', which is a massive error. Here is his …
- What the Prisoner’s Dilemma Can Teach Us About Pitching Alexandra Richards, Gambit
- ‘I Wish I Could’ Roger Halaby, Hanging Gardens
- The Power of Storytelling: Crafting Narratives that Resonate Nadim Khoury
- Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’ Sachini Imbuldeniya, House of Oddities
- Khaled AlShehhi: ‘I find my focus in silence’ ArabAd's staff
- The problem of Dubai is Dubai Mounir Harfouche, MullenLowe MENA
- Dolly Saidy: 'Let’s produce responsibly' Dolly Saidy Makhoul, Mint MENA
- Roger Halaby: 'My strategy is to increase sales'
- The rise of localization in an increasingly polarized world Carla Dabis, VICE Media Group MEA
- Brands, take note: What to really look for in a Public Relations agency Baha Hamadi, Keel Comms
- Samer Younes: ‘I simply love what I do, and it’s not even half-time’
- The need for multiculturalism in creativity Tamara Azar, Imagination ME