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TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper
Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build …
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign ArabAd's staff
TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD
TikTok, INJAZ Al Arab and INJAZ Saudi to inspire Saudi youth with key employability skills
TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign
TikTok highlights shopping behavior trends in the GCC in new report
New study shows the impact of emotional resonance on consumer behavior
TikTok drives impact for Mondelez in Saudi Arabia
TikTok unveils its Gaming Trend Report 2023 for METAP