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- AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023. …
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Ramzi Raad, Group Chairman TBWARAAD Middle East, shares his expert outlook on the Lebanese ad market
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- Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos Iain Akerman
- The International Advertising Association Unveils New Identity on its 80th Anniversary
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- Media Transparency in Murky Waters Iain Akerman
- Time's Up join forces with the advertising industry to combat sexual harassment
- CEOs' Takeaways on Agency of the future from Ad Pulse Panel Talk Ghada Azzi
- Nationalisation programmes in the Gulf : Nationality vs Meritocracy Iain Akerman