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Social Media ad spending set to jump over $300B
Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA
Elie Aoun
Strong growth in advertising budgets expected over the next 12 months, study shows
Advertising spend by Big Tech reached $46.6bn in 2021
Share of TV in global ad spend on the decline
TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform
Apple’s ads business now worth $3.7bn per year
Digital Ad Spend to Reach $753 Billion Globally in 2026
Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report
