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'Al Umobuwah', a new word coined by Baby Shop to acknowledge the role mothers play in parenthood
To kickoff this year’s Mother’s Day in the Middle East, Babyshop, a leading Middle East retailer, along with its agency, FP7 DXB, has created a new Arabic word: Al Umobuwah …
Common Ground partners with Google to launch ‘Little by Little’, a global campaign in support of the Sustainable Development Goals
In a first of its kind collaboration between the advertising industry and Google in support of the Sustainable Development Goals adopted at the United Nations, the ‘Little by Little’ campaign …
KFC's Colonel Sanders is introducing his Mrs.
Chevrolet Arabia launches a Hashtag Campaign Addressed to Saudi Women
ArabAd staff
McDonald's sign goes upside-down
49% of BLF managerial positions are held by women
Johnnie Walker's striding man has a new companion
Lacoste Drops its Iconic Alligator Logo
Saudi Women Challenge Perceptions in Thought-Provoking Commercial Aimed to Break Stereotypes
Sami Saab on Phenomena's Ideas for Social Good
Abaad's #Undress522, the campaign that won big on all fronts
Ghada Azzi
Advertising as a Positive Force for Good
Iain Akerman
