TAGS
- UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
ArabAd's staff
UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from the heart of the Kingdom TikTok’s Out of Phone (OOP) …
- Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
Marketing in e-commerce is a dynamic and multifaceted discipline that requires a strategic approach and continuous adaptation to evolving trends and consumer preferences. Hedaa Ashraf Abdulhamed, Senior Marketing Manager, LA3EB, …
- Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
- Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS
- TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
- TBWA\RAAD appoints Tony Kayouka as Head of Social and Content
- Web Summit 2023 and MENA's InnovateXperience Rizk Haddad, Walee MENA
- Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
- The Impact of AI-Generated Content on SEO: Does it Really Work? Kenan Baki, Serviceplan ME
- McCann expands its social capabilities with the launch of McCann Content Studios
- 16 content creators selected as part of MAGNITUDE's 'Digital Stars' program
- OTT content is the new global influencer Pooja Suvarna, Mediaplus ME