TAGS
- How the rise of mobile video is reshaping creativity
The creative possibilities we have today are endless and their effectiveness increasingly measurable, says Alex Brunori, creative lead at Google MENA
- Heineken’s cider brand returns with provocative reversible advertising film
Heineken’s cider brand, Orchard Thieves, rolls out a fully reversible TV commercial titled ‘Start Bold/End Bold’, which has a narrative that works in both directions.
- How the Lynx was won Iain Akerman
- Burger King Named Cannes Lions Creative Marketer of the Year 2017
- When Creativity and Crisis Interlace... Nils Adriaans
- Jean-Paul Burge: "We need to ensure the creative product works"
- ‘I just don’t give a damn about algorithms’ Iain Akerman
- Stephane Xiberras of BETC: Unmasking the Creativity Tarek Chemaly
- Pick one. Quality versus Mediocre. Anthony Ryman
- Sony Elevates the Brand to New ‘Depths’ ArabAd staff
- Ramadan Advertising: Mine Eyes Have Seen the Lantern, but not the Light Tarek Chemaly
- Keen on Thanking Creativity