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Rola Ghotmeh: ‘We adapt and move swiftly’
"In the ever-shifting landscape of global advertising and creative agencies, where adaptation is key for survival, the challenges are magnified in a market like Lebanon, marked by inconsistency and unforeseen …Moe Minkara: ‘In Lebanon, it is a live day by day situation’
For an outside observer, the advertising industry in Lebanon is showing signs of revival. However, the actual situation is far from rosy. Moe Minkara, founder and Executive Creative Director of …
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
2023: A year of “middles” in the Lebanese market Tarek Chemaly
Samer Younes: ‘I simply love what I do, and it’s not even half-time’
Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding
Pete Lysak: ‘Saudi Arabia, a market open to the new and the brave’
Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Youssef Chahine: 'The momentum in Saudi Arabia is impressive and so is the ambition'
Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’
Nabil Moufarrej: 'Saudi Arabia is happening and there is business for all'
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk