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- Marketing needs new superheroes: CMO Barometer 2024 Results
Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St. Gallen. For the first year, the …
- Marketers are failing to measure the full impact of their marketing investments, finds WARC
Measurement is set to be a hot topic this year, with marketers battling multiple headwinds: the demise of third-party cookies, new regulations around sustainability reporting, and, of course, the growing …
- E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
- New research highlights transparency and quality lessons for MENAT advertisers
- Smart solutions, creativity for good dominate AdForum’s latest Business Creative Report ArabAd's staff
- VML's commerce and tech experts weigh in on the future of retail
- Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report
- TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
- VML unveils ‘The Future 100: 2024’, a snapshot of the most compelling trends to watch
- Admitad's forecast for the e-commerce industry in the end of year holidays
- Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
- Leo Burnett Middle East tops AME Award’s 2023 Agency Report