TAGS
- NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024
- WARC projects a 10.5% rise in global spend this year topping $1trn for first time
- Short-form video helps supercharge the media mix and drive full funnel impact
- Heinz reveals the 'hourz' we spend waiting for Ketchup
- New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
- NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space
- E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
- New research highlights transparency and quality lessons for MENAT advertisers
- California’s new global brand platform revolves around the notion of play
- Bold by Veuve Clicquot brings new tools for women and entrepreneurs in the UAE