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- Seven trends to keep an eye on in the marcomms industry in 2023
Tito Ribeiro, the Brazilian marketer, has been studying global trends in digital marketing in detail since 2015. He shares a list of seven market trends for 2023.
- Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
Retail media – encompassing Amazon, Walmart, Alibaba and others – is set to draw over a quarter ($93.8bn) of all search advertising spend this year
- Industry experts share social media trends expected in 2023 ArabAd's staff
- Online video emerges as an effective format in an evolving media landscape
- WARC Awards for MENA Strategy 2022 - Insights uncovered
- Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi
- Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
- Global ad spend in publishing media set to decline, finds new WARC analysis
- Sony MEA identifies key trends set to dominate the digital landscape in 2023
- SOCIALEYEZ identifies key digital trends in 2023
- WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards
- Wunderman Thompson's Future 100 announces the 'Joyconomy'