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Advertising’s Catch 22 - POV by Nadim Khoury
Nadim Khoury, Chief Executive Officer at Grey MENA, sums up the current state of affairs of an advertising industry trapped in a seemingly Catch 22 situation.
Millennials’ Take on the Corporate Ad World
The increasingly corporate nature of the advertising industry and its focus on profit and share price is alienating young talent
Experience? Who needs that eh…
The game has changed
Stand up and be counted
Iain Akerman
How the rise of mobile video is reshaping creativity
Data is the key for publishers
The last acceptable ‘ism’?
Iain Akerman
2018 Marcom Trends
The Survival of the Fittest Era
Dubai Lynx 2017: Caught in the headlights of Orientalism
Iain Akerman
When reputation produced growth
