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- Marketers are failing to measure the full impact of their marketing investments, finds WARC
Measurement is set to be a hot topic this year, with marketers battling multiple headwinds: the demise of third-party cookies, new regulations around sustainability reporting, and, of course, the growing …
- The WARC Awards 2024 for the MEA region selects its jury
- Khaled Al Shehhi of UAE Government Media Office named jury chair for The WARC Awards 2024
- The WARC Awards 2024 introduce five new regional competitions
- Key takeaways considered pivotal to the future of strategy as per WARC report
- Global ad spend to top $1trn for first time next year, as per WARC forecast
- A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
- WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
- Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
- Leo Burnett Dubai among the 11 Grands Prix winners of WARC Awards for Effectiveness 2023
- Leo Burnett KSA, VMLY&R Dubai, Havas ME, FP7 McCann among the winners in WARC Awards for Effectiveness 2023
- YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn