TAGS
“Emotional intelligence” is the driving force for effective marketing in MENA
TBWA\RAAD and KFC MENA take home the Grand Prix at the WARC Prize for MENA Strategy
Strategy is growing in importance and divergence but lacks diversity in its hiring
WARC reveals insights from the 2021 Cannes Creative Effectiveness Lions winners
WARC Prize for MENA Strategy 2021 - Winners announced
WARC Awards for Media 2021 - juries named
Global advertising spend set to rise by 12.6% this year to reach US$665bn
WARC Prize for MENA Strategy 2021 - shortlist announced
Winners announced for the inaugural WARC Awards for Effectiveness 2021
Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms
