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- Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
- WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is fuelled by advances in off-site targeting as commerce data …
- WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
- Customer Promises deliver significant advantages for B2B brands finds WARC report
- WARC projects a 10.5% rise in global spend this year topping $1trn for first time
- Gaming worth $184bn globally yet in-game advertising spend remains low
- WARC Consumer Trends report 2024: Five trends to watch
- WARC Awards 2024 MEA winners announced
- Short-form video helps supercharge the media mix and drive full funnel impact
- Marketers are failing to measure the full impact of their marketing investments, finds WARC
- The WARC Awards 2024 for the MEA region selects its jury
- Khaled Al Shehhi of UAE Government Media Office named jury chair for The WARC Awards 2024