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- WARC Awards 2024 MEA winners announced
3 Gold, 5 Silver and 3 Bronze awarded across 4 markets and 1 region; Local and global brands honoured including Babyshop, Coca-Cola, Dettol and Microsoft and leading agencies from across …
- Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build …
- Marketers are failing to measure the full impact of their marketing investments, finds WARC
- The WARC Awards 2024 for the MEA region selects its jury
- Khaled Al Shehhi of UAE Government Media Office named jury chair for The WARC Awards 2024
- The WARC Awards 2024 introduce five new regional competitions
- Key takeaways considered pivotal to the future of strategy as per WARC report
- Global ad spend to top $1trn for first time next year, as per WARC forecast
- A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
- WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
- Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
- Leo Burnett Dubai among the 11 Grands Prix winners of WARC Awards for Effectiveness 2023