MTV Lebanon and TBWA\Raad choose humor to tackle Covid-19 vaccination
Posted on 2021 Apr,01


MTV Lebanon has launched a new campaign in collaboration with TBWA\RAAD Lebanon, using humor and sarcasm in times of adversity to raise awareness on the dangers of spreading fake medical advice and encourage Lebanese citizens to #StopTheMyths and register for the vaccine.

A large part of the Lebanese people prefer to rely on themselves, their peers' recommendations, or circle of friends' choices and experiences for just about everything, rather then getting professional advices, which has made them knowledgeable renowned experts in every single topic that comes to mind, from politics to medicine and all in between.

However, when it comes to the COVID-19 pandemic, giving improvised advice and medical counceling and prescriptions can be misleading and dangerous.

To convey the urgency of getting vaccinated and encourage registration, MTV Lebanon aired two humorous films inspired by daily life scenarios, which end with a powerful wake-up call: “The vaccine is our only way out of the COVID-19 pandemic”.

 

THE CHEF

 

THE DRIVER

The films were produced by Wonderful Productions.