Hilton's 'To New Memories' Campaign by TBWA\RAAD and electriclimefilms Promises a New Normal
Posted on 2020 Dec,01

Hospitality company Hilton and TBWA\RAAD worked closely with electriclimefilms in creating a heartfelt film, ‘To New Memories’, with Director Jamie Muir, DOP Sylvestre Dedise, Senior Producer Chaza Said and Executive Producer Michael Ahmadzadeh.

Immersed in a blend of togetherness, the narrative inspires a sense of longing for a bespoke, unique experience that can be found when staying at Hilton’s hotels and resorts.

This film follows an unfeigned story about the connection between family, loved ones, and the ever-caring Hilton staff.

The plot unfolds while a charismatic family characters arrive and begin to discover parts of the resort, wherein we are reminded, through a well punctuaded voice over, of the authenticity in ‘family’, as new memories are created and warm human interactions are made.

Along with showcasing the beautiful architecture and extraordinary landscapes of Waldorf Astoria Ras Al Khaimah, the core of the encouraging film highlights safety and illustrates that Hilton can restore some hope for a safe return towards normality.

Filmed in Ras Al Khaimah, surrounded by deserts, mountains and sea, electriclimefilms Dubai team said it was an amazing experience for the to capture scenes within marvellous backdrops of the eye-catching landmark.

The modern, sharp and detailed cinematography focuses on sensitive, emotive moments — elevating and enriching each cinematic image towards a scenic and contemporary look.



Regional Creative Director: Krix Berberian
Senior Digital Creative: Mahesh Powar
Brand Leader: Ian Carvalho
Head of Production: Rouba Asmar
Senior producer: Rozy El Beani
Senior Account Executive: Shaheen Bhatt
Director: Jamie Muir

Production house: electriclimefilms