Meet Manuel Bordé, the Creative who’d like to come back as an Oak tree stock image
Posted on 2018 Sep,25

Through this informal questionnaire, ArabAd picks the heart and mind of Colombian national, Manuel Bordé, Creative Director at TBWA\Raad Dubai, and part of the creative force behind numerous big-client multi-awarded campaigns. Get up, close and personal with Bordé who plays the questionnaire game with a good humour and sense of wit.

What gets you up in the morning?
My wife’s arm in my face.

What do you enjoy most about your job?
Lunch with the creatives. We space out, laugh, recharge and then come back fresh for the second half.

Who do you ultimately want to become?

The pride of my mother in law.

What is your greatest extravagance?
I own nothing extravagant; I spend all my money on food and travel.

What’s your motto in life?
Always see the glass half full.

What keeps you in the game?
Following my motto in life.

What keeps you up at night?

What would be your worst nightmare?
Spider on the wall. Reach for a shoe. Where did the spider go? O_O

What inspires you most?
People. I like to have coffee and just observe.

What music have you been listening to lately?

Beach House.

What is the gadget you cannot live without?

Sad to say, my iPhone.

What can we find on your phone?

A default wallpaper with a messy grid full of apps.

As for the apps, Whatsapp, Twitter, Instagram, Zomato are the most used.

What quality do you most look up to in a woman?
Multitasking to perfection.

What quality do you most look up to in a friend?
Loyalty, and good sense of humor.

Who would you like to sit next to on a seven-hour flight?
If it’s a 7-hour flight, I would actually love that seat to be empty.

If you could live for one day the life of another person, who would it be?

James Rodriguez. I’d send myself an autographed jersey.

If you could have dinner with someone, living or dead, who would it be; and what question would you ask him/her?
My Dad.

Q: So, how’s the food up there?

If you were to be reincarnated, what would you like to come back as?

A peaceful stock image Oak Tree.

If you were to change profession, what would you choose to do?
Football player.

What do you consider to be the greatest headline of all time?

Oddly I love two rival ones:
Just Do it (Nike) vs Impossible is Nothing (Adidas).

What business tip would you give the newbies?
Be hungry. Stay humble.

What is your idea of perfect happiness?

A night in, watching movies/series and eating popcorn and M&M’s (together)

Where can we find you on a Friday night?
Mostly home with the missus.

If you could choose one superhero power, what would it be and why?
The power of never aging. It’s not actually a superpower but it’s one less worry.

What would you do if you won the lottery?
Give each friend and family member a million dollars. Retire and travel.

What is the one word you catch yourself saying too often?

“Guys, two things:”
 (And then I actually list more than two things).

What would you like to be doing five years from now?
Trying to be creative still.

If you could be anywhere in the world right now, where would you be?

A hot dog place in Bogota called J&R, they serve hot dogs with tartar sauce and pineapple.

What’s the last book you read or movie you saw?
Movie: Ant-Man & The Wasp.
Book: Sapiens (like 30 pages in 6 months)

What is the one thing you wish you have designed?
Anything but Crocs.


I am... smiling all the time.

I like… food

I want... to make my family proud

I have... a fixation with puns.

I wish... good things come to those who do good.

I hate... unread notifications

I fear... spiders and anything with more than four legs.

I Google... all the time.

I wonder... when I can’t access Google

I regret... nothing.

I love... my wife.

I need... coffee to function.

If I ruled the world... I would delegate.

I dream… I wake up and I do.


My Favourite…

Dream Destination: Italy.

Restaurant: So many. Anywhere with good Dim Sum.

Hotel: Casa don Sancho, Cartagena.

Meal: Chicken Wings.

Quote: “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better”

Book: Damn Good Advice.

Movie: Fantastic Mr. Fox.

Flower: I’m good, thanks.

Animal: Panda

Poet: Pablo Neruda

Music/band: Classic Jazz

Painter: Kandinsky

Heroes: My Parents.