Music brand MAHOGANY launches new division
Posted on 2021 Apr,15

Music brand MAHOGANY has announced the launch of their new division MAHOGANY Creative.

MAHOGANY, established in 2009, is known for showcasing new and established musical artists to a globally connected audience. Their platform reaches almost eight million users a month and has been behind the discovery, promotion and support of some of the world’s most celebrated talent such as Billie Eilish, Celeste and James Bay.

After over a decade spent working across the music industry, MAHOGANY has managed to build partnerships with boutique and blue-chip brands, including Disney, Spotify, Netflix and Burberry. Their also work with charities like the British Red Cross, CLICSargent and the Youth Hostels Association (YHA).

Born of the same ethos, they have now launched a new London-based division, MAHOGANY Creative with the aim to deliver exciting high-quality engagements through films, partnerships and live events - all of which empower partners and artists to reach new levels.

MAHOGANY Creative builds integrated campaigns with music at its core. Its mission is to exclusively service selected partners, who are seeking to work with artists, record labels and publishers in a new, authentic, collaborative and impactful way. Boasting a blend of artists and repertoire, alongside award-winning campaigns, all made possible through their vast global network across the music industry, and agency contacts, grown over the past decade.

James Gaster, Partnerships Director at MAHOGANY says "The official launch of Mahogany Creative has given us an opportunity to reflect on some of the amazing work we’ve been able to do with incredible partners over the past few years. We’re so proud of the work we’ve created and how this has propelled the success of artists and brands alike, many of which have become household names. It gives us great pleasure to look back and see some of the global stars we’ve been able to work with and the long-standing relationships we’ve been able to catalyse through these campaigns.

We understand the importance of brands in the modern music industry and we’ve been so grateful for the opportunities our partners have created for musicians all over the world, giving them the opportunity to share their music across stages, screens and streaming platforms in a wide range of authentic, inventive and award-winning ways. We look forward to announcing more of these partnerships through Mahogany Creative in 2021 and beyond."