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Pikasso Italia introduces the first digitised wall of what was labeled as the 'Milano Collection' located in Via Quaranta, 12, in the heart of the new district of Porta Romana, a few steps away from Fondazione Prada and where many of the Fashion Week’s shows are held.
The wall bears a 5x7m (LxH - 35 m2) digital screen. Being at a main arterial road makes it a strategic location to complement a DOOH campaign covering Milan, or to target this developing area of the city.
The digital screen benefits from a continuous flow of cars regulated by two traffic lights before and immediately after the screen, ensuring a prolonged exposure.
The digital screen in Via Quaranta is fitted with several innovative features that are set to characterise the entire DOOH Milano Collection.
Antonio Vincenti, CEO of Pikasso, said: "This first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre. The featured Adtech, as a standard proposal, will offer agencies and advertisers with very useful reports, a highly flexible sales system, to have them benefit from all capabilities DOOH has to offer, while adapting to every need and budget.”
Pikasso Italia was established in June 2022 within Milan Headquarter and is part of Pikasso Group, a leading Out-Of-Home (OOH) and Digital-Out-Of-Home (DOOH) company founded in 1986 and present in 11 countries.
