Pizza Hut makes its first step into the metaverse with the launch of The Hut on Roblox
Posted on 2023 Sep,12

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With the back-to-school season already in full swing, families have started settling into their routines, leaving the fun of their summer holidays behind.

However, Pizza Hut Middle East wants to extend the summer vibe and keep some of the fun alive and kicking. In order to do so, Pizza Hut and Publicis Middle East have introduced a great deal on the menu callled Fun 4 All, a super pizza offer to bring families and groups together. But the big surprise comes from the brand’s first steps into the metaverse with The Hut on Roblox.

The first Pizza Hut metaverse experience into Roblox, The Hut, is inspired by the efforts and fun of many Pizza Hut superfans and Roblox users who, over the years, have been championing the brand by creating their own pizza experience in Roblox. Therefore, Publicis Middle East creative team brought pizza and Roblox fans together to celebrate their love for pizza through an adventure set in a virtual Pizza Hut World.

In The Hut, fans will be able to explore the virtual Pizza Hut world – wearing exclusive pizza-themed merchandise – whilst hunting out ingredients to create their favourite pizzas and get rewarded with badges, power-ups and other prizes along the way. 

Before entering the experience, users will have the opportunity to dress up their Roblox Avatars in exclusive pizza-themed costumes and accessories, including cheese and tomato onesies, tomato helmets, pepperoni glasses and much more.

Ahmed Sabri, Marketing Lead at Pizza Hut Middle East & Pakistan, said: "For years, we have seen many of our fans having their go at creating their own unique pizza experiences on Roblox, replicating the Pizza Hut identity. With the launch of The Hut into Roblox, we want to honour the efforts of our superfans and deliver what they have been hoping for, giving them a chance to virtually experience the Pizza Hut world and share their love for pizza."