Snap’s AR Ramadan Mall opens with illuminous new design
Posted on 2024 Apr,02

As the excitement for Eid Al Fitr grows, Snap unveils an impressive new Eid design for its pioneering AR Ramadan Mall.

Blending digital and physical worlds to elevate the traditional Eid shopping experience, the virtual marketplace has been transformed into a brighter space with Eid inspired accents. Debuting for the first time this year, Snapchatters can experience the updated AR Mall from April 2nd.

Building on the success of the previous two AR Mall editions, the new design comes as part of the enhanced offering for this year, alongside luxury pop-up boutiques and more retailers. The Eid makeover advances the AR mall from its serene night-time inspired theme displayed during Ramadan, and glows with brighter colors, twinkling lights, and enchanting moons and stars.

"Ramadan and Eid are times for having treasured experiences and making memories with loved ones. With our first-ever Ramadan AR Mall Eid design, we continue to redefine online shopping experiences and create digital extensions that enhance important cultural celebrations. With 85% of Snapchatters in the GCC interacting with AR lenses everyday, and 89% preferring Snapchat for sharing meaningful moments during celebrations, continuing to innovate with our pioneering technology to enhance cherished moments, such as Eid, remains at the heart of what we do,” said Mohammed Bouarib, Regional Creative Strategy Lead for Snap Inc. MENA.

The impressive lineup of 11 leading brands across luxury, fashion, beauty, automotive and F&B also benefit from the makeover, with several shops displaying new products and offers. Home to exclusive deals and interactive experiences, the Eid edition provides one last moment for Snapchatters to enjoy the one-of-a-kind immersive journey found inside the 2024 AR mall.

With a highly engaged audience across the GCC, the Snap AR Ramadan Mall creates more than just a virtual shopping experience, but a digital extension of physical Eid celebrations.