Snapchat and Disney in a groundbreaking collab that illustrates how AR can enhance storytelling
Posted on 2023 Jun,18

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Snapchat and Disney are coming together in a groundbreaking collaboration that illustrates how Augmented Reality can enhance storytelling and bring to life the legendary characters and tales in celebration of Disney100.

From one generation to the next, Disney’s stories have lived on, and with the power of Snapchat’s industry-leading Augmented Reality (AR) technology, guests can now engage with these stories in this immersive exhibit that captures the wonder and magic of Disney.

Today, over 250 million Snapchatters engage with augmented reality every day on average.

With Snap AR, Disney characters will come to life, responding to each and every move; costumes are incredibly realistic and the cinematic environments will take over the real-world surfaces in all directions.

“We are so excited to bring the magic of Disney to life in a unique, immersive way for those on the ground at Cannes and everyone at home. Through our best-in-class AR technology, Disney stories will come to life like never before, showing that with a little bit of fairy dust, anything is possible,” said Rob Wilk, President of the Americas, Snap Inc.

“As Disney celebrates 100 years, we’re very excited to partner with Snap to bring this immersive and innovative experience to life at Cannes Lions. Snapchat’s cutting-edge technology continues to open up new ways to experience and engage with our stories,” said Jessica Intihar, SVP, Digital Marketing, Walt Disney Studios.

It is worth mentioning that according to stats provided by Snap Inc., an average of 80% of consumers in both Saudi Arabia and the UAE expect and desire to use AR as a practical "tool" in their everyday lives.

Also, in such markets, interacting with products that have AR experiences leads to a 94% higher conversion rate.

Last but not least, it is said that by 2025, almost all of the Gen Z and Millennial population in Saudi Arabia and almost all UAE users of social and communication apps are anticipated to be frequent AR users.