Advertising
- Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Joe Ayache, Managing Director / Partner, a&a Porter Novelli and President of the IAA – Lebanon Chapter, assesses the state of Lebanon’s ad industry during the year 2022 and shares …
- Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
Today and despite the manifold challenges facing Lebanon’s advertising sector, TBWA\RAAD Beirut, which earned its place in the network, and through its creative campaigns, is not only making a mark …
- Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
- 2022, this was the year that was for Lebanon’s ad industry Tarek Chemaly
- A Super Bowl with little purpose Thomas Kolster
- Al-Futtaim IKEA offers stress-free shopping experience for couples with ‘Couch Counselling’ ArabAd's staff
- Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
- Ciaran Bonass on the pulse of the Saudi ad industry
- ‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire ArabAd's staff
- HungerStation and Wunderman Thompson introduce powerful tool to help people order food
- Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
- Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
- Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'
- Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction ArabAd's staff