Advertising
- Hala Tfayli on building an agency from the ground up
Ghada Azzi
2022 was the year where businesses who survived the pandemic and the manifold Lebanese crisis were actually put under a real test to see if they were able to continue …
- Ibtikar: from Damascus to Dubai
Iain Akerman
Ibtikar has become the first Syrian agency to open an office in Dubai. ArabAd caught up with its CEO Khaled Challah
- Pakinam Olama's Around the Clock journey Iain Akerman
- Marwan Arban: ‘We're not just another run-of-the-mill digital agency’ Ghada Azzi
- Marcel launches playful campaign to showcase the remarkable progress AI has made in six years ArabAd's staff
- Bassel Kakish, a man for all seasons Iain Akerman
- MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region Elie Aoun
- Publicis ME launches new campaign for Pizza Hut Melts, which is NOT for everyone ArabAd's staff
- Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety ArabAd's staff
- BAR Ogilvy creates The Endangered Typeface, a living font against the 6th mass extinction ArabAd's staff
- Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
- Lebanon advertising community: Those who remain Iain Akerman
- Yas Island introduces one ridiculously awesome CIO: Jason Momoa ArabAd's staff
- ‘Light The Night’, a city-wide billboard takeover by InDrive and Havas ME to make the streets of Cairo more reassuring ArabAd's staff