Advertising
- Ghada Chehaibar: 'There is a strange beauty to the crisis'
Ghada Chehaibar, Managing and Creative Director for Purple advertising, discusses the strategies and challenges faced by ad agencies in Lebanon during the ongoing crises and how they have adapted to …
- Firas Mghames: ‘Adversity is the Fuel of Greatness’
“In the midst of every crisis lies great opportunity.” This assertion—often attributed to Albert Einstein—certainly applies to Lebanon’s ad business where many advertising executives knew how to take advantage of …
- Moe Minkara: ‘The year 22 was a catch-22’
- Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
- Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
- Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent Ghada Azzi
- Stro’berry Advertising: Two Decades of Inspiration & Innovation
- Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
- Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
- Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
- Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
- 2022, this was the year that was for Lebanon’s ad industry Tarek Chemaly
- A Super Bowl with little purpose Thomas Kolster
- Al-Futtaim IKEA offers stress-free shopping experience for couples with ‘Couch Counselling’ ArabAd's staff