Advertising
NFT: a brave new world?
Iain Akerman
The region’s advertising agencies have begun to embrace the world of NFTs. Is this the beginning of a new era of creativity?
How the 1 Billion Meals' campaign turned citizens into philanthropists helping the unprivileged during Ramadan
The Mohammed Bin Rashid AL Maktoum Global initiatives (MBRGI) transform thousands of UAE citizens into philanthropists as part of its '1 Billion Meals Initiative'.
Audemars Piguet and Publicis Luxe introduce ‘A Journey Through Time’ to celebrate 50 years of the brand's iconic Royal Oak
ArabAd's staff
Baby brand NUK and Wunderman Thompson France launch the first temperature-controlled ads
ArabAd's staff
Book of Charlie Chaplin by DDB Mudra Group commemorates Chaplin’s life on his birth anniversary
ArabAd's staff
Reda Raad’s journey into adland
Iain Akerman
Tahaab Rais on his new role at Publicis Groupe
Iain Akerman
Sir Richard Branson behind campaign that recognizes ‘Dyslexic Thinking' as a valuable skill
ArabAd's staff
'Breakchains with Blockchain': Horizon FCB creates an NFT collection to help release fined Egyptian women from prison
ArabAd's staff
When the ‘unavailable screens’ notification can benefit the right to education: a campaign by Horizon FCB for ‘Teach a Child’
ArabAd's staff
Saudia Tomato Paste’s new brand story all inspired by consumer’s behavior
ArabAd's staff
New campaign by DDB Berlin for RWB uses national lottery numbers to fight government censorship
ArabAd's staff
Emirates NBD introduces Al Hanouf Mohammed who pays a powerful poetic tribute to the women of the UAE
ArabAd's staff
DDB and Stabilo Boss 'Highlight the Remarkable' for International Women’s Day
