Advertising
Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
“The era when innovative advertising campaigns like Exotica and Almaza dominated outdoor and TV spaces is long gone”, states Marwan Arban, CEO, ORIGIN who explains in this talk with ArabAd …Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
“It's not just about facing obstacles but about evolving alongside the market conditions, demonstrating our commitment to resilience and flexibility in a field that demands constant adjustment,” asserted Katia Yasmine, …
Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
Hana Khatib: ‘The return to normalcy remains a small prospect’
Rola Ghotmeh: ‘We adapt and move swiftly’
Moe Minkara: ‘In Lebanon, it is a live day by day situation’
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
Al-Futtaim IKEA and IMPACT BBDO crafted an outstanding Valentine proposal: the Vallen Key
Panadol Extra soothes the pain of lost loves in new Valentine's Day campaign
Are brands missing a climate leadership opportunity at Super Bowl? Thomas Kolster
Saudia launches ‘ProtecTasbih, the first innovative rosary to sterilize hands
Shared values highlighted in Sobha Realty's new brand film starring Arsenal players
Birthdays get new meaning in campaign for Brave Heart by Impact BBDO