Advertising
Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign
Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi.Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding
Tayb, a vernacular Arabic word that translates to ‘ok, good’, is said to reflect the new company's commitment to deliver tailored strategies that cater to the unique needs of the …
Pete Lysak: ‘Saudi Arabia, a market open to the new and the brave’
Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Youssef Chahine: 'The momentum in Saudi Arabia is impressive and so is the ambition'
Firas Mghames on Saudi Arabia's ad business model
Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’
A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi Mazen Nahawi, CARMA & SOCIALEYEZ
Nabil Moufarrej: 'Saudi Arabia is happening and there is business for all'
Marwan Arban CEO of Origin on the imperative of understanding Saudi Arabia
Ibrahim Almutawa of Jummar PR: ‘Saudi Vision is the main driver for all businesses’
Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia'
Samer Abboud on Memac Ogilvy’s role in shaping the future of advertising in Saudi Arabia
Tarek Nour Group: When 50 Years of Creativity Takes Flight - Destination: The KSA