Industry Talk
How to successfully market brands in times of ever-changing consumer mindsets
What actions can a globally active brand take to remain desirable to consumers in times of change? Natalie Shardan, Managing Partner Serviceplan Middle East, uses the example of tourism destination …Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
Gray Mackenzie’s Ralph el Kahi talks inflation, consumer behavior and the impact on supermarkets in Lebanon
Data transparency reignites Gen Z advertisers Edward Siavo
2023: A year of “middles” in the Lebanese market Tarek Chemaly
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Naji Boulos, IAA Lebanon
Changing habits over Ramadan could require brands to rethink their advertising strategies Terry Kane, The Trade Desk MEA
Saudi Arabia: The final frontier Iain Akerman
Saudi Arabia, the new hub for the events industry in the Middle East Iain Akerman
Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
Mohammed Fouladkar, the CEO who leads by example Ghada Azzi
Women role in Saudi Arabia’s creative and entrepreneurial revolution Iain Akerman
Five ways the FMCG industry contributes to the economy Naji Haddad
COP28 to drive demand for PR services in the UAE Firas Sleem
Combatting Fake News: The EU's Motivations, Strategies and Challenges Ghada Azzi