Industry Talk
- Lebanon Advertising Investments in 2022: the figures
Naji Boulos
- The Rise and Fall of Brand Purpose
Saad Al Abbasi
Saad Al Abbasi, the Associate Director (Strategy) at VICE Media, shares his take on how consumer behaviour has evolved towards a brand’s “purpose”, the difference between what a consumer wants …
- The State of Loyalty in the Kingdom of Saudi Arabia Ashish Sinha
- Top five trends that will shape the media and advertising industry in 2023
- Al Arabia prevails in reviving the outdoor advertising sector in Saudi Arabia Ghada Azzi
- Radio in KSA: Effective Results, Powerful Impact Fouad Debouk
- Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry Ghada Azzi
- Newly conceived Red Impact labors to make a positive difference in today’s world Ghada Azzi
- How brands can help save lives Abdalla Yousef
- How global brands are engaging with audiences in the Middle East Nadim Khammar
- electriclime° Senior Producer Mahmoud El Masry on his journey and passion for production
- Why the GCC is the ideal global gateway for Indian startups Neel Kothari
- ‘Being a woman has always been a fact, not a factor’ Ghada Azzi
- Outerpond, the new platform designed to bring world opportunities to Lebanese businesses Ghada Azzi