Industry Talk
This is the Time of Fusion, says Alex Saber
Alex Saber
Alex Saber, Chairman Publicis Media MENA, reflects on the need for broad transformation."This is the Time of Fusion. The fusion of technology and brands through a more connected, intelligent and …
Kuwait Press: the crossing of an editorial red line
Iain Akerman
Newspapers in Kuwait have joined forces to deny editorial coverage to companies that do not advertise. Has a dangerous precedent been set?
Nadim Samara: in search of flawless execution
Iain Akerman
Thriving in business through reputation management
Ayad Nahas
‘How can we convince talent that there is a future for this industry?’
On the challenges facing the FMCG sector in Lebanon -An Interview with Ziad Mahasni of FDC
The Evolution of Lebanon’s Foreign-Speaking FM Radio in the Digital Era
Christina Fakhry
Lebanon’s FMCG Giants Quenching the Desires of Consumers
TRACCS: The Trusted Advisors
Noise Going Louder: Expanding to the World and Partnering With U.S. Firm
A Race Where No One Wants to Come in Second
Ghada Azzi
Hanadi Dagher: ‘It’s not that hard to keep up with the big agencies and be successful’
Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos
Iain Akerman
Who audits the auditor?
Iain Akerman
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