Industry Talk
TRACCS: The Trusted Advisors
Katia Yasmine, Managing Director of TRACCS Lebanon elaborates on the agency’s DNA and what makes this PR firm ahead of the curve. In a market where the rules seem to …
Noise Going Louder: Expanding to the World and Partnering With U.S. Firm
Georges Najm, Partner and Director of Advertising Agency Clémentine and sister PR Firm Noise & University Lecturer believes companies are going to worry much less about which kind of firm …
A Race Where No One Wants to Come in Second
Ghada Azzi
Hanadi Dagher: ‘It’s not that hard to keep up with the big agencies and be successful’
Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos
Iain Akerman
Who audits the auditor?
Iain Akerman
Ramsay Najjar on Effective Political Campaigning
Production Industry: Back to the Future
Iain Akerman
its. Rolling Out its Stories
Choosing a PR Specialist is Not as Simple as ABC
Bahaa Fatairy
Media Transparency in Murky Waters
Iain Akerman
Where now for MBC?
Iain Akerman
What is the most significant change you wish the ad industry makes in 2018?
Nationalisation programmes in the Gulf : Nationality vs Meritocracy
Iain Akerman
Most Read
.jpg "Snap launches Family Center in Saudi Arabia with support from the General Commission for Audiovisual Media")
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