Industry Talk
PR agencies: an independent view…
Being paid and being recognised for the value they provide are two issues facing independent PR agencies
Jo Chemali on measuring the value of PR
Iain Akerman
How do you measure the effectiveness of PR and what value is it to an organisation? Questions that are increasingly relevant to an industry struggling to achieve consensus
‘I get shivers when I hear or see her name’
On PR measurement: the Ogilvy way
Experience? Who needs that eh…
The game has changed
The Hunting Grounds
Iain Akerman
The Survival of the Fittest Era
The Saudi market: a survival game
Saudi Arabia: an Atmosphere of Optimism and Trust
Ghada el Khatib: the Giant Leap?
Myrna Abou Mrad: Ahead to Full Circle Adventures
Carole Hayek: the Lateral Shifter
Peter Mouracade: the Race is On
Most Read
.jpg "Snap launches Family Center in Saudi Arabia with support from the General Commission for Audiovisual Media")
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