Industry Talk
Hanadi Dagher: ‘It’s not that hard to keep up with the big agencies and be successful’
Hanadi Dagher, Managing Partner of M.H.D for Public Relations,elaborates on the agency’s edge and the team’s strength amid the growing competition in the PR sector. While digital disruption has introduced …Elie Khouri, CEO of Omnicom Media Group MENA, Questions Regional Adspend Figures Released by Ipsos Iain Akerman
According to Ipsos, total advertising spend across traditional media in all regional markets last year stood at $20.3 billion. A figure, it said, that represented a seven per cent drop …
Who audits the auditor? Iain Akerman
Ramsay Najjar on Effective Political Campaigning
Production Industry: Back to the Future Iain Akerman
its. Rolling Out its Stories
Choosing a PR Specialist is Not as Simple as ABC Bahaa Fatairy
Media Transparency in Murky Waters Iain Akerman
Where now for MBC? Iain Akerman
What is the most significant change you wish the ad industry makes in 2018?
Nationalisation programmes in the Gulf : Nationality vs Meritocracy Iain Akerman
PR agencies: an independent view…
Jo Chemali on measuring the value of PR Iain Akerman
‘I get shivers when I hear or see her name’