Industry Talk
Ramsay Najjar on Effective Political Campaigning
Renowned communications specialist, Ramsay G. Najjar,?Founder & Managing Partner of Strategic Communication Consultancy (S2C) shares his professional expertise on political campaigning in general and Lebanon’s recent political ads in particular.Production Industry: Back to the Future Iain Akerman
The production industry is continuing to redefine itself as companies are hammered down on cost. But as the region stabilises, will bigger budgets make a return?
its. Rolling Out its Stories
Choosing a PR Specialist is Not as Simple as ABC Bahaa Fatairy
Media Transparency in Murky Waters Iain Akerman
Where now for MBC? Iain Akerman
What is the most significant change you wish the ad industry makes in 2018?
Nationalisation programmes in the Gulf : Nationality vs Meritocracy Iain Akerman
PR agencies: an independent view…
Jo Chemali on measuring the value of PR Iain Akerman
‘I get shivers when I hear or see her name’
On PR measurement: the Ogilvy way
Experience? Who needs that eh…
The game has changed